Monday, April 6, 2015

City Green receives funding as subgrantee through USDA's FINI Grant Program

For Immediate Release
City Green to receive $110,963 over three years through USDA’s Food Insecurity Nutrition Incentive Grant Program as part of Wholesome Wave’s $3.77 Million Grant

(Clifton, NJ) Today, City Green celebrates USDA Secretary Tom Vilsack’s announcement of $31.5 million granted through the Food Insecurity Nutrition Program (FINI). National nonprofit Wholesome Wave received a $3.77 million FINI grant, of which City Green, as a subgrantee, will receive $110,963 through this award, which will be used to support increased access to fruits and vegetables for the food insecure of Northern New Jersey, while also benefiting small and mid-sized farmers in the region.

“We are delighted to have gained the support of the USDA through this new Food Insecurity Nutrition Program,” says Jennifer Papa, Founder and Executive Director of City Green. “This funding furthers our mission of creating increased access to, and affordability of, local farm fresh produce. We look forward to using the funds to make this healthy food available to all families in the areas where we work, no matter their income level.”

Since its founding in 2004, City Green has been committed to addressing the needs of food insecurity in urban New Jersey. The grant issued to City Green will increase affordable access to fresh fruits and vegetables for SNAP consumers in Paterson, Passaic, Clifton, Newark, Morristown, and Montclair, while also supporting local agriculture.

“With this support we will continue to develop our relationships with different market managers at farmer’s markets across New Jersey, extending our reach and bringing increased food access along with us,” says Jasmine Moreano, City Green’s Director of Community Engagement.

City Green received this award as a subgrantee on a larger $3.77 million grant, which the nonprofit, Wholesome Wave, obtained from the USDA to support their national network of nutrition incentive partners. City Green is one of 32 community-based organizations that will join Wholesome Wave in this Large-Scale FINI Project. Wholesome Wave’s network is a robust community of innovation and learning, linking incentive programs through uniform data collection and evaluation to support the expansion and adoption of incentives through policy. Wholesome Wave’s project is one of many that received support as part of the total $31.5 million granted by USDA in this cycle.

With the award from Wholesome Wave, City Green will implement incentive programs at 14 farmers’ markets, calling this new effort to bring the Double Value Coupon Program statewide the “Garden State Good Food Program”.

“We are thrilled to be working with such a diverse and competent group of incentive operators across the nation. This network brings together organizations ranging from a flourishing farmers market group to a large scale nonprofit, capitalizing on the grassroots expertise of community leaders, while also building regional and national impact that allows us to enact the kind of large-scale policy change we see in legislation like FINI,” says Wholesome Wave founder and CEO, Michel Nischan.


City Green, Inc. is a 501(c)3 non-profit organization dedicated to facilitating the establishment of urban farms and gardens in northern New Jersey’s cities to create increased access to healthy, local food while cultivating education in food systems, nutrition and the environment.  Contact Jennifer Papa, Executive Director, at 973-800-8197 or Or visit for further information.

Wholesome Wave is a 501(c)(3) nonprofit that strives to create a vibrant, just and sustainable food system. By making fresh, locally grown fruits and vegetables affordable and available, we enable underserved consumers to make healthier food choices. Our innovative initiatives are improving health outcomes among low-income families, generating additional revenue for small and mid-sized farm businesses and bolstering local and regional economies. Our initiatives are implemented nationwide in collaboration with community-based partners at farmers markets, community health centers, hospital systems, food hubs, and retail outlets. Each year, our initiatives reach more than 50,000 underserved consumers and their families, as well as thousands of farmers. To learn more about Wholesome Wave visit or call 203-226-1112.

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